Women’s football isn’t only breaking records – it’s reforming the visual culture of sport

With grassroots clubs paving the way for more experimental kits, logos and ethos, and top players starting their own creative studios – it’s hard to refute women’s football as a space of innovation. Here, Gem Fletcher argues that the sports emergence from the margins has led to a more inclusive, DIY and personality-led visual culture.

https://www.itsnicethat.com/features/womens-football-culture-creative-industry-feature-210725